Home Work Services Playground AEO Tool About Contact
Back
Brand identity & website

Crow’s Nest

A place to land.
A feeling of home.

Services
Brand identity & website
Sector
Saldanha Bay · Hospitality
Website
crowsnestsaldanha.co.za ↗
Crow’s Nest concept welcome stationery with navy folder, cards and notebook
Welcome stationery · concept mockup
01 / The story

Coastal calm.
A warm welcome.

Crow’s Nest offers self-catering accommodation in Saldanha Bay. Its brand story centres on comfort, simplicity and a sense of home on the West Coast.

The identity translates that welcome into a recognisable emblem, a coastal palette and consistent materials for introducing the accommodation.

Crow’s Nest brand guide showing the crow-and-C emblem and primary and secondary logos
Emblem and logos
02 / The mark

A crow.
A nest. A connection.

The curved “C” serves as both the brand’s initial and a protective frame around the crow. The guide connects this shape to a nest: a place of comfort and belonging.

The emblem works alone at smaller sizes, while the full wordmark and Saldanha Bay line establish the name and location.

Crow’s Nest logo construction and symbolism from the brand guidelines
Logo construction and symbolism
03 / The visual language

Drawn from
the coast.

Deep sea blues anchor the identity. Greens and a yellow-green accent introduce freshness, while off-white gives the system a softer background.

The guide specifies Telugu MN as the primary typeface. Its character complements the emblem and gives the brand a distinct voice across its communications.

  • Midnight#001F3F
  • Blue#1E488F
  • Green#00804C
  • Spring#DBE64C
  • Off-white#F6F7ED
Crow’s Nest Telugu MN typography guidelines
Typography
Crow’s Nest six-colour coastal brand palette
Palette
04 / The company profile

An introduction
to the stay.

The company profile brings the identity together with photographs of the accommodation. The layout introduces the story, units and amenities through clear sections, generous imagery and the brand’s blue and green accents.

Crow’s Nest company profile cover showing the actual Saldanha Bay accommodation
Profile cover
Crow’s Nest profile story layout in blue
Story
Crow’s Nest units and amenities company profile layout
Units and amenities
05 / The website

Explore the rooms.
Plan the stay.

The live website carries the brand into the guest journey, pairing the crow emblem and coastal colours with photographs of the accommodation.

Visitors can explore room types, browse the gallery and follow the booking links. The homepage gives those actions a clear place alongside the property’s story.

Actual Crow’s Nest homepage with accommodation photography and Escape to the West Coast headline

Live website · September 2026

06 / The brand in context

Thoughtful details.
A familiar welcome.

Six concept mockups explore the identity across welcome stationery, room keys, signage, merchandise, a company-profile booklet and a laptop website presentation.

These are concept mockups that illustrate possible applications of the identity.

Crow’s Nest concept mockup: welcome stationery
Welcome stationery · concept mockup
Crow’s Nest concept mockup: room key tags
Room key tags · concept mockup
Crow’s Nest concept mockup: entrance signage
Entrance signage · concept mockup
Crow’s Nest concept mockup: tote and cap
Tote and cap · concept mockup
Crow’s Nest concept mockup: company-profile booklet
Profile booklet · concept mockup
Crow’s Nest concept mockup: website on laptop
Website on laptop · concept mockup
Next projectGLNIInternational leadership network
Your project

Want work like this

Tell us about it in four quick steps